Commercial Art (201)

201-110. Web Page Design I. (3 Credits)

Learn the fundamentals of web page authoring with HTML and CSS. Students will create web pages and web sites, generate web graphics and use FTP to upload files to a webserver. The course will focus on common web design processes, good design practices and a variety of web page layout techniques.

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201-111. Fundamentals of Design. (3 Credits)

Become familiar with the methods, concepts and procedures involved in rendering two-dimensional design ideas to formats that can be converted to images on printed pieces. Apply systematic methods that facilitate the creative use of line, texture, value, shape and color during lab activities. Convert two-dimensional designs into mechanically correct artwork and digital files.

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201-112. Graphic Design I. (3 Credits)

Develop skills that will be used in all courses within the Graphic Design program. Basic tools and techniques will be emphasized, including ruling, cropping and scaling, sketching thumbs and roughs, developing comprehensives and using professional design markers. Creativity will be directed toward the application of design principles, including emphasis, contrast, repetition, balance and eye flow. Produce a variety of one-dimensional simple and complex projects.

Prerequisites: Approved portfolio and 204-113 (may be taken concurrently) with a minimum grade of C and 804-123 (may be taken concurrently) with a minimum grade of C and (High School GPA 2.60 or Higher or 801-195 with a minimum grade of C or 801-136 (may be taken concurrently) with a minimum grade of C or 831-103 with a minimum grade of C or COMPASS-Writing Skills 59 or Completed Intro College Wrtg or College Proficiency - Writing or ASSET-Writing Skills 41 or ACT-English 17 or Accuplacer Sentence Skills 082 or TABE Advanced Language 11.0 or Next-Gen Accuplacer Writing 250 or TABE-11 A Language 631 or TABE-12 A Language 631) or (Accuplacer ESL Language Use 103 and Accuplacer ESL Sentence Mean 103)

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201-116. Internship-Web & Digital Media. (1 Credit)

Gain meaningful occupational experience in the field of web and digital media design while building interpersonal relationships, improving technical competencies and completing the pre-developed goals.To complete an internship, WCTC must first verify that students have met the prerequisites. Please contact the Career Connections Department at 262.695.7848 or internshipdepartment@wctc.edu for assistance.

Prerequisites: Approval of Co-op Ed Office

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201-118. Design Drawing & Color Theory. (3 Credits)

Design Drawing and Color Theory will help the student develop basic freehand drawing skills, while providing a fundamental knowledge of color. Using different media, participants will study the concepts of form: 1, 2, and 3-point perspective; proportion; line; value and texture as well as evaluate color characteristics; and examine the colors used in compositions; illustrations; and rendered still life's. In addition, students explore how color is incorporated in drawings as they develop an understanding of color models: including RGB, CMYK, Pantone, Munsell, CIELab, and the Web.

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201-119. Drawing and Color for Design. (2 Credits)

Drawing and Color for Design will help students develop basic freehand drawing skills while providing a fundamental knowledge of color. Using different media, participants will study the concepts of form, perspective, proportion, line, value and composition as they relate to design. In addition, students will explore how color is incorporated into drawings and designs, while developing an understanding of color theory.

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201-120. Web Page Design II. (3 Credits)

Take a more detailed look at layout, Cascading Style Sheets, behaviors and site accessibility issues as they relate to site development and planning processes.

Prerequisites: (201-110 with a minimum grade of C or 207-110 with a minimum grade of C) and (204-119 (may be taken concurrently) with a minimum grade of C or 207-111 (may be taken concurrently) with a minimum grade of C or 207-131 (may be taken concurrently) with a minimum grade of C) or (204-121 (may be taken concurrently) with a minimum grade of C or 204-131 (may be taken concurrently) with a minimum grade of C)

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201-121. Web Animation/Flash I. (3 Credits)

Understand principles and techniques for designing animated web pages using Adobe Flash. Learn how to lay out pages, use color and text, work with multiple image types and build navigation within Flash to create easy-to-navigate websites. A portion of the course will be devoted to integrating sound and video. Through design techniques and some general principles of web usability, develop Flash content that serves users and clients with a creative edge enabling them to achieve their goals.

Prerequisites: (204-121 (may be taken concurrently) with a minimum grade of C and 201-110 with a minimum grade of C or 207-110 with a minimum grade of C) and (204-131 (may be taken concurrently) with a minimum grade of C or 207-111 with a minimum grade of C)

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201-122. Graphic Design II. (3 Credits)

Graphic Design II builds on design skills and techniques introduced in Graphic Design I. Direct creative abilities toward the layout, design and production of print and web design projects. Emphasis is placed on the use of type and color and the aesthetic and communicative aspects of letterforms. Through lectures, demonstrations, and lab assignments, students will apply these concepts to create and design projects utilizing a variety of materials and techniques.

Prerequisites: 201-112 with a minimum grade of C and 204-113 with a minimum grade of C and 201-118 with a minimum grade of C and 204-121 with a minimum grade of C and 204-131 (may be taken concurrently) with a minimum grade of C- and 890-108 (may be taken concurrently) with a minimum grade of C- and 804-123 with a minimum grade of C and 804-133 with a minimum grade of C and (801-136 with a minimum grade of C or 801-195 with a minimum grade of C)

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201-124. Web Animation. (3 Credits)

Web Animation is designed to teach the process of 2D animation for use in web sites and games. Students will begin by creating hand drawings that will be converted into digital frames and animated with a variety of timeline and scripting techniques. Students will learn the difference between time and frame-based animations and have an opportunity to use multiple software applications for production. The course will instruct students on how to include audio in their work, and best practices for developing pieces that facilitate user interaction.

Prerequisites: (204-110 (may be taken concurrently) with a minimum grade of C) and 204-131 with a minimum grade of C and (204-121 with a minimum grade of C or 204-119 with a minimum grade of C)

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201-125. Introduction to WordPress. (2 Credits)

WordPress is one of the most popular, open source content management systems available today. This course provides an introduction to WordPress for building and managing web sites. Students will learn when to use WordPress, how to install WordPress on a server, how to configure a WordPress Installation, how to install and use a theme and plugins and how to add and manage content.

Prerequisites: 201-110 with a minimum grade of C-

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201-130. Usability & Project Management. (3 Credits)

This course introduces students to the basic concepts of User Experience (UX) design while exploring the roles, tools, and processes for managing a digital project. Students will learn how to work with a customer, write and present a proposal, conduct user research and create and manage content. Additionally, the class will focus on wireframing, visual design, task flows, prototyping and usability testing.

Prerequisites: (201-133 with a minimum grade of C and 201-120 with a minimum grade of C and 801-136 with a minimum grade of C)

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201-131. Web Animation/Flash II. (3 Credits)

Learn the process of producing an interactive media project, all the way from the initial concept to the final distribution. Hone skills required to produce an intricate Flash product and deliver it on multiple platforms, including the web and disk-based media.

Prerequisites: (201-120 with a minimum grade of C or 207-120 with a minimum grade of C) and (201-121 with a minimum grade of C or 207-121 with a minimum grade of C or 201-161 with a minimum grade of C)

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201-133. User Interface Design. (3 Credits)

This course will focus on how to create intuitive, interactive, and accessible web interfaces by anticipating what users might need to do and ensuring the interface provides elements to facilitate those actions.

Prerequisites: 201-110 with a minimum grade of C and (204-119 (may be taken concurrently) with a minimum grade of C) or (204-121 (may be taken concurrently) with a minimum grade of C and 204-131 (may be taken concurrently) with a minimum grade of C)

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201-134. Typography. (3 Credits)

This is a capstone course on the structure, personality and history of type. Strengthen design abilities and problem-solving strategies through projects that incorporate expressive typography. Gain experience in using the design process and analyzing completed work.

Prerequisites: 201-122 with a minimum grade of C and 204-131 with a minimum grade of C

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201-136. Advertising & Branding Design. (3 Credits)

Learn how to apply marketing and advertising design principles to build brand identity for an organization. Develop advertising objectives, conduct marketing research and design corporate identity materials that reinforce the branding strategy. Present advertising and branding projects in a formal setting to defend the creative rationale.

Prerequisites: 201-122 with a minimum grade of C and 204-131 with a minimum grade of C

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201-138. Internship-Graphic Design. (1 Credit)

Gain meaningful occupational experience in the field of Graphic Design while building interpersonal relationships, improving technical competencies and completing the pre-developed goals. To complete an internship, WCTC must first verify that students have met the prerequisites. Please contact the Career Connections Department at 262.695.7848 or internshipdepartment@wctc.edu for assistance.

Prerequisites: Approval of Co-op Ed Office

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201-139. Video Production for the Web. (3 Credits)

Video has become an integral part of marketing and online content development. This course introduces students to the steps needed for capturing, editing, and publishing audio and video on the web. Students will learn how to use audio and video equipment for recording, including proper settings and lighting. iMovie, Adobe After Effects and Adobe Premier will be used to edit and publish files.

Prerequisites: (201-110 with a minimum grade of C- and 204-121 with a minimum grade of C- and 204-131 with a minimum grade of C-)

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201-140. Communication Design Practicum. (3 Credits)

Develop job search skills and receive assistance in preparing a professional portfolio and a personal identity package. Learn traditional and contemporary job search strategies, engage in mock interviews and participate in a portfolio review. Guest speakers will describe career opportunities and industry expectations. The course is intended as a capstone experience for those in their fourth semester.

Prerequisites: (201-134 with a minimum grade of C and 201-136 with a minimum grade of C and 204-113 with a minimum grade of C and 204-121 with a minimum grade of C and 204-131 with a minimum grade of C and 204-132 with a minimum grade of C and 801-195 with a minimum grade of C or 801-136 with a minimum grade of C)

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201-141. Professional Studies. (2 Credits)

The rules of job seeking have changed and the job market continues to remain highly competitive. This class provides students the tools and knowledge they need to be successful in their job searches. Students will develop and enhance their personal brand identities using traditional and social media resources. They will use online sites to explore regional and national job opportunities and salaries. They will strengthen their interviewing skills and gain valuable insight into business practices and professionalism. Industry guest speakers will challenge and motivate students in their career quests. This class is only offered in the spring, and is designed for students entering their last spring semester of the Graphic Design, Web and Digital Media Design, or Print and Publishing program.

Prerequisites: (201-144 (may be taken concurrently) with a minimum grade of C or 201-146 (may be taken concurrently) with a minimum grade of C or 201-147 (may be taken concurrently) with a minimum grade of C)

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201-142. Web Practicum. (3 Credits)

During this capstone course taken in the final semester, create a functional, standards-based project for the Internet. Utilize Web Standards Based Design, including CSS, XHTML and Action Script.

Prerequisites: (152-139 with a minimum grade of C) and (201-120 with a minimum grade of C or 207-120 with a minimum grade of C) and (201-131 with a minimum grade of C)

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201-143. Advanced Digital Design. (3 Credits)

This class will focus on the productivity and interactive features of Adobe InDesign, Photoshop and Acrobat. Advanced techniques will assist designers in preparing documents for print and conversion to the web. Acrobat features will focus on document review and editing processes, interactive forms and pdf workflow.

Prerequisites: 201-134 with a minimum grade of C and 201-136 with a minimum grade of C

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201-144. Design Portfolio. (1 Credit)

Students will develop traditional and online portfolios that demonstrate program competencies. A special emphasis will be given to presenting artwork in informal and employment settings. Students will develop a timeline for redesigning existing work and developing new work. This class is only offered in the spring, and is reserved for students entering their last spring semester of the Graphic Design, Web and Digital Media Design, or Print Media program.

Prerequisites: (201-134 with a minimum grade of C and 201-136 with a minimum grade of C)

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201-145. Integrated Web Design. (3 Credits)

Building upon what has been learned in previous courses, apply the skills to transfer web content to mobile devices like cell phones, PDAs and other digital media devices. Additional attention will be given to connecting to and utilizing social media for marketing and business purposes.

Prerequisites: 152-139 with a minimum grade of C and (152-179 with a minimum grade of C or 201-131 with a minimum grade of C) and (201-120 with a minimum grade of C or 207-120 with a minimum grade of C)

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201-146. Web Portfolio Development. (1 Credit)

Complete a large-scale web design project, incorporating the techniques learned in previous semesters, to round out the student portfolio. The project will focus on lean, standards-based web design practices including the use of HTML, CSS, PHP and user interface design principles. This course is intended for students in their fourth semester who are preparing for graduation.

Prerequisites: (152-139 with a minimum grade of C and 201-130 with a minimum grade of C and 801-197 with a minimum grade of C)

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201-147. Web Portfolio Development. (2 Credits)

This course is intended for students who are preparing for graduation. Students will develop an online portfolio and personal branding while preparing for the portfolio showcase at the end of the program. Additionally, students will complete a large-scale web design project, incorporating the techniques learned in previous semesters.

Prerequisites: (152-143 with a minimum grade of C or 152-139 with a minimum grade of C or 201-124 with a minimum grade of C) and 201-130 with a minimum grade of C

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