Marketing < Waukesha County Technical College

Marketing Associate of Applied Science Degree

Program Code: 10-104-3

For more information: wctc.edu/marketing

Marketing plays a fundamental role in business by creating, communicating and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals. Develop skills in advertising, customer service, communication, sales and strategy. Explore the latest trends and technology in digital and experiential marketing.

The minimum required course grades and program grade point average (GPA) for students under this catalog are:

Core Courses = C
General Studies Courses = C
Program GPA = 2.0

Build your degree along a career pathway. Start with a couple of courses or an entry-level credential to enter the job market in your area of interest, then continue with higher credentials on your educational path for job advancement and higher wages.

Career Pathway

Related Certificates that can be earned along the way.

Program Outcomes

Develop strategies to anticipate and satisfy market needs.
Promote products, services, images, and/or ideas to achieve a desired outcome.
Evaluate information through the market research process to make business decisions.
Prepare selling strategies.

Critical Life Skills

To help our students prepare for success in a workplace and society that is increasingly global, multi-cultural, and collaborative, all students are given opportunities to develop and demonstrate Critical Life Skills, both in and out of the classroom. The following Critical Life Skills are learning outcomes for WCTC students.

Communication: Demonstrate appropriate communication.
Critical Thinking/Problem Solving: Demonstrate critical thinking skills to analyze situations and solve problems.
Relationships: Demonstrate effective interpersonal skills.
Self-management: Demonstrate responsible and respectful behavior.

Listed below are the required courses for the program. To view the recommended sequence for taking courses click on the plan of study tab(s) above. Work with your Academic Advisor to design a program plan!

View your Program Matrix to find out when each course will be offered (term and time of day).

Course List
Code	Title	Credits
Core Courses
101-105	Accounting Fundamentals	3
Approved Substitutes: 101-109 OR 101-111
102-101	Business Professionalism	1
Approved Substitute: 104-112
104-102	Marketing Principles	3
104-104	Sales Principles	3
104-111	Technology Tools for Marketing	3
104-113	Digital Marketing	2
104-116	Entertain & Sports Marketing	2
104-114	Social Media Promotion	2
Approved Substitute: 104-109
104-125	Advertising	3
Approved Substitute: 104-190
104-157	Marketing Management	3
104-165	Marketing Public Relations	3
104-167	Experiential Marketing	3
104-173	Marketing Research	3
106-162	Introduction to Microsoft Word	1
Approved Substitute: 106-110
106-163	Intro to Microsoft Excel	1
Approved Substitute: 106-110
138-155	Global Marketing	3
196-125	Management of Customer Service	3
196-140	Managing People	3
Approved Substitute: 196-191
General Studies
801-136	English Composition 1	3
Approved Substitute: 801-223
801-196	Oral/Interpersonal Comm	3
Approved Substitute: 801-198
804-123	Math w Business Apps	3
Approved Substitutes: 804-107 OR 804-115 OR 804-116 OR 804-118 OR 804-195 OR 804-198 OR 804-211
809-195	Economics	3
Approved Substitutes: 809-143 OR 809-287
809-196	Intro to Sociology	3
809-199	Psychology of Human Relations	3
Approved Substitute: 809-198
Total Credits		63

Plan of Study Grid
First Year
Fall Term 1		Credits
104-102	Marketing Principles	3
104-111	Technology Tools for Marketing	3
	Credits	6
Fall Term 2
106-162	Introduction to Microsoft Word ^{This course will run 4 weeks.}	1
804-123	Math w Business Apps	3
801-136	English Composition 1	3
	Credits	7
Winter Interim
106-163	Intro to Microsoft Excel ^{This course will run 4 weeks.}	1
	Credits	1
Spring Term 1
104-173	Marketing Research	3
196-125	Management of Customer Service	3
	Credits	6
Spring Term 2
104-104	Sales Principles	3
104-167	Experiential Marketing	3
	Credits	6
Second Year
Summer Interim
801-196	Oral/Interpersonal Comm	3
	Credits	3
Summer Term
101-105	Accounting Fundamentals	3
809-196	Intro to Sociology	3
	Credits	6
Fall Term 1
104-114	Social Media Promotion	2
138-155	Global Marketing	3
809-199	Psychology of Human Relations	3
	Credits	8
Fall Term 2
102-101	Business Professionalism	1
104-113	Digital Marketing	2
104-125	Advertising	3
	Credits	6
Spring Term 1
104-116	Entertain & Sports Marketing	2
196-140	Managing People	3
809-195	Economics	3
	Credits	8
Spring Term 2
104-157	Marketing Management	3
104-165	Marketing Public Relations	3
	Credits	6
	Total Credits	63

Plan of Study Grid
First Year
Fall Term 1		Credits
801-136	English Composition 1	3
	Credits	3
Fall Term 2
104-102	Marketing Principles	3
	Credits	3
Winter Interim
106-162	Introduction to Microsoft Word	1
	Credits	1
Spring Term 1
196-125	Management of Customer Service	3
	Credits	3
Spring Term 2
104-104	Sales Principles	3
	Credits	3
Second Year
Summer Term
804-123	Math w Business Apps	3
	Credits	3
Fall Term 1
104-114	Social Media Promotion	2
	Credits	2
Fall Term 2
104-116	Entertain & Sports Marketing	2
104-125	Advertising	3
	Credits	5
Winter Interim
106-163	Intro to Microsoft Excel	1
	Credits	1
Spring Term 1
104-173	Marketing Research	3
809-196	Intro to Sociology	3
	Credits	6
Spring Term 2
104-167	Experiential Marketing	3
	Credits	3
Third Year
Summer Term
101-105	Accounting Fundamentals	3
	Credits	3
Fall Term 1
104-111	Technology Tools for Marketing	3
	Credits	3
Fall Term 2
102-101	Business Professionalism	1
104-113	Digital Marketing	2
	Credits	3
Spring Term 1
809-199	Psychology of Human Relations	3
	Credits	3
Spring Term 2
104-165	Marketing Public Relations	3
	Credits	3
Fourth Year
Summer Term
801-196	Oral/Interpersonal Comm	3
	Credits	3
Fall Term 1
138-155	Global Marketing	3
	Credits	3
Fall Term 2
196-140	Managing People	3
	Credits	3
Winter Interim
809-195	Economics	3
	Credits	3
Spring Term 2
104-157	Marketing Management	3
	Credits	3
	Total Credits	63

Plan of Study Grid
First Year
Spring Term 1		Credits
104-102	Marketing Principles	3
801-136	English Composition 1	3
	Credits	6
Spring Term 2
104-104	Sales Principles	3
104-167	Experiential Marketing	3
	Credits	6
Summer Term
106-162	Introduction to Microsoft Word ^{This course will run 4 weeks.}	1
804-123	Math w Business Apps	3
	Credits	4
Fall Term 1
104-111	Technology Tools for Marketing	3
104-114	Social Media Promotion	2
106-163	Intro to Microsoft Excel ^{This course will run 4 weeks.}	1
	Credits	6
Fall Term 2
104-125	Advertising	3
809-199	Psychology of Human Relations	3
	Credits	6
Winter Interim
801-196	Oral/Interpersonal Comm	3
	Credits	3
Second Year
Spring Term 1
104-116	Entertain & Sports Marketing	2
104-173	Marketing Research	3
	Credits	5
Spring Term 2
104-165	Marketing Public Relations	3
196-140	Managing People	3
809-195	Economics	3
	Credits	9
Summer Term
101-105	Accounting Fundamentals	3
809-196	Intro to Sociology	3
	Credits	6
Fall Term 1
196-125	Management of Customer Service	3
138-155	Global Marketing	3
	Credits	6
Fall Term 2
102-101	Business Professionalism	1
104-113	Digital Marketing	2
104-157	Marketing Management	3
	Credits	6
	Total Credits	63

Plan of Study Grid
First Year
Spring Term 1		Credits
104-102	Marketing Principles	3
	Credits	3
Spring Term 2
104-104	Sales Principles	3
	Credits	3
Summer Term
804-123	Math w Business Apps	3
	Credits	3
Fall Term 1
104-111	Technology Tools for Marketing	3
	Credits	3
Fall Term 2
104-116	Entertain & Sports Marketing	2
801-136	English Composition 1	3
	Credits	5
Winter Interim
106-162	Introduction to Microsoft Word ^{This course will run 4 weeks.}	1
	Credits	1
Second Year
Spring Term 1
104-173	Marketing Research	3
	Credits	3
Spring Term 2
104-167	Experiential Marketing	3
	Credits	3
Summer Term
101-105	Accounting Fundamentals	3
	Credits	3
Fall Term 1
104-114	Social Media Promotion	2
	Credits	2
Fall Term 2
196-125	Management of Customer Service	3
	Credits	3
Winter Interim
106-163	Intro to Microsoft Excel ^{This course will run 4 weeks.}	1
	Credits	1
Third Year
Spring Term 1
104-125	Advertising	3
	Credits	3
Spring Term 2
104-165	Marketing Public Relations	3
	Credits	3
Summer Term
809-196	Intro to Sociology	3
	Credits	3
Fall Term 1
809-199	Psychology of Human Relations	3
	Credits	3
Fall Term 2
104-113	Digital Marketing	2
	Credits	2
Winter Interim
801-196	Oral/Interpersonal Comm	3
	Credits	3
Fourth Year
Spring Term 2
196-140	Managing People	3
	Credits	3
Summer Term
809-195	Economics	3
	Credits	3
Fall Term 1
138-155	Global Marketing	3
	Credits	3
Fall Term 2
104-157	Marketing Management	3
102-101	Business Professionalism	1
	Credits	4
	Total Credits	63

Marketing

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