Small Business (145)

145-100. Intro to Entrepreneurship. (3 Credits)

Designed for students and other entrepreneurs interested in exploring the world of entrepreneurship, learn the step-by-step process for starting a small business venture. Develop a solid understanding of important start-up concepts including business evaluation, planning, financing, organizing, licensing, franchising, sales, marketing and other important topics; special emphasis is placed on avoiding the many pitfalls that real-world entrepreneurs face. Gain personal insight into what it really takes to succeed today as an entrepreneur, through classroom discussions, guest speakers, video clips and other practical, hands-on activities. Access to Starting My Own Business online text provided.

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145-101. eBay Success Strategies. (3 Credits)

E-commerce technologies provide strategic opportunities for every business. Learn about the technology, business concepts and issues that surround e-commerce and eBay. Topics include eBay rules and requirements, payment options, digital imaging, product fair market value, reserve price, starting bid, auction types, timing, feedback system, seller credibility, auction advertising copy, terms of service, customer service, and shipping. Potential e-commerce issues such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies, tax implications and legal liabilities are also covered. A basic computer literacy is expected. Text required.

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145-400. Organize Business Finances. (1.3 Credits)

Learn how to set up your business financial system right from the start. Establish a system of checks and balances for your business and organize a proper filing system to keep your business out of trouble. Understand the terms and procedures of computerized bookkeeping systems as well as the basics of bookkeeping without being an accountant.

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145-401. Understanding Business Taxes. (0.7 Credits)

Designed for anyone in a small business or anticipating starting a small business. Local, state and federal taxes, including payroll taxes, pertaining to small business will be discussed. Necessary forms and locations of offices for tax information will also be provided.

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145-404. Business Tax Deductions. (0.7 Credits)

Successful entrepreneurs never miss an opportunity to capitalize on business tax deductions they are entitled to. The key to maximizing your net profits is to understand what is a legal deduction and what is not. Learn how to capture every legal business deduction available to your small business entity while avoiding the typical mistakes that are the downfall of many entrepreneurial ventures... and gain the confidence you need to stay compliant with these complex governmental regulations.

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145-409. Digital Marketing Toolbox. (0.7 Credits)

Keeping up with the latest software, online services and digital marketing techniques can be a daunting challenge for even the most tech-savvy small business. Gain an important competitive edge by learning how the right tools can help strengthen your brand, sell and market your products/services across multiple platforms, drive qualified traffic to your website and improve customer satisfaction from the very first click.

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145-416. Master the Art of Networking. (0.7 Credits)

Mastering the art of networking and referral generation is critical to the success of any small business. Learn to become a proactive networker with confidence to communicate effectively in all situations. Explore word-of-mouth marketing strategies, discover why customers and friends are great sales agents and discover how to tap into an existing network of contacts that can immediately propel business growth.

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145-417. Social Media for Business. (1.3 Credits)

Is marketing through social media right for your business? In this series of four classes, you’ll develop a social media strategy to take advantage of social networking websites such as Facebook, Twitter, LinkedIn, YouTube and others. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today's digital marketplace.

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145-418. E-mail Marketing. (0.7 Credits)

It’s no accident that e-mail marketing consistently ranks as the single most effective marketing strategy for growing a small business. Discover how e-mail marketing can help you generate leads, nurture relationships, acquire new customers and strengthen customer loyalty…all with a few clicks of the mouse! Using third-party tools and professionally designed templates, you can easily create targeted e-mail campaigns that yield higher open/click-thru rates, increase traffic to your website/social media platforms and maximize the all-important bottom line.

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145-445. FaSTart Workshop. (0.4 Credits)

Get the step-by-step guidance needed to launch a new venture in this 4-hour informal workshop. Meet other entrepreneurs who are trying to get their small business off the ground and learn the "ropes" from an expert that can answer: What are the differences between LLC's and Corporations? What licenses and permits are needed? Is a business plan needed? Is financing available? What other resources are available? Every aspiring entrepreneur should attend the basic FaSTart Workshop plus the courses in the Small Business Certificate program.

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145-449. Starting My Own Business. (1.8 Credits)

Learn the step-by-step process for starting a small business venture in this 100% online course designed for entrepreneurs with the passion to succeed. Develop a solid understanding of important start-up concepts including business evaluation, planning, financing, organizing, licensing, franchising, sales, marketing and other important topics with special emphasis on avoiding the many pitfalls that real-world entrepreneurs face. Gain the knowledge, skills, concepts and strategies relevant to start-up and early-stage entrepreneurs in a dynamic online experience that combines the flexibility of e-learning with practical, real-world application. Access to Starting My Own Business online text provided. Students may register and begin this course at any time during the semester, but all course requirements must be completed by the last official day of the semester. IMPORTANT: After registering, please contact instructor Russ Roberts at 262.695.3468 or rroberts@wctc.edu to discuss the course and receive course materials.

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145-450. Simple Start-up. (1.3 Credits)

As a micro business owner, your life's mission is to harness your passion, creativity and talent to make a positive impact on the world...or at least in your local community. YOU are your business! Traditional business models that lead you down the path of overwhelming complexity make absolutely no sense to you. You want and need simplicity! Meet in this fun, engaging and interactive class format to create your Micro Action Plan (MAP) and master seven simple principles including how to focus on a deep narrow niche, articulate your unique value proposition, fend off mission creep, develop a business mindset, avoid the time-money squeeze, understand your target audience and market every day. Simple is always better on your quest to turn passion into profit!

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145-451. How to Start a Food Business. (0.4 Credits)

Have you created an amazing food product or discovered Grandma's secret recipe that your friends and family just rave about? Do you have the passion, desire and motivation to start your own food business, but have no idea where to start? In this fast-paced, four-hour workshop, learn from an experienced food entrepreneur the step-by-step process of starting a business, including licensing/permitting requirements, health regulations, logistical/legal issues, packaging/labeling guidelines, commercial kitchen rental options and much more. Go from the kitchen table to the next level!

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145-460. Business Plan Development. (1.3 Credits)

A business plan is a comprehensive written document outlining the operational and financial steps critical to every start-up or established small business. Like a roadmap, a well-written plan helps you determine where you are, where you want to go and how you are going to get there. This course will provide you with the tools, techniques and expert guidance you need to write your own plan, access capital and dramatically increase your odds of business success.

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145-463. Small Business Insurance. (0.3 Credits)

Insurance coverage for a small business is often misunderstood or overlooked. Protect your business by making yourself aware of the various types of insurance needed by your business. These coverages will include property, casualty, liability and employee.

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145-472. Law for Business Owners. (1.3 Credits)

Learn about the wide range of important legal issues that affect small business owners. Topics include business formation, corporations and LLCs, protecting personal assets, relations among business partners, negotiating and drafting contracts, employee relations, government regulations, negotiating leases, security interests and liens, obtaining and collecting judgments, protecting intellectual property, buying and selling businesses and many other critical topics.

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145-481. Retirement Rescue 911. (0.4 Credits)

Face the retirement crisis head-on in this fast-paced, four-hour workshop for self-directed investors. Leverage a trademarked, four-step educational process to help take control of your financial destiny while reaching your retirement goals. Learn how to calculate your retirement number and why it is critically important to individual success; embrace and maximize the power of simplicity; beat the market without even trying to gain a psychological edge that keeps you in the game; and tap into the power of proven resources that put your investment plan on autopilot…and you on the path to retirement independence!

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145-482. Marketing Mastermind. (3.6 Credits)

As a serious micro entrepreneur, you know success hinges on your ability to develop simple marketing/sales strategies that are easy to implement, immediately effective and designed to help you get clients NOW! Learn how to identify your niche market, attract clients to your business, charge what you are worth, create a website that sells, make compelling offers, craft your sales story, leverage product/service packaging, create a talk that sells, get speaking gigs, build a rock star team and much more. Take action now and commit to mastering the art and science of simple marketing to take your micro business from start-up to explosive growth!

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145-485. Marketing for Small Business. (1.3 Credits)

What is marketing? How do I find my customers? What will convince them to buy from me? How much will it cost me? This course will help you understand the critical nature of marketing and the techniques required to develop a marketing plan.

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145-487. Small Business Website Design. (0.7 Credits)

This is the perfect course for entrepreneurs with no formal website design experience. While you will NOT be creating your actual website in class, you will learn how to use WordPress, a powerful free content management software that allows you to design your website with point and click ease. You'll also learn the principles of good website design, how to find affordable professional photography and how to integrate social media and other third party content into your site. We'll also introduce you to various content development techniques and low-cost software programs that not only add value for your customers, but will differentiate your business in today's crowded digital marketplace.

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145-488. The Power of Public Speaking. (0.7 Credits)

Public speaking is a critical skill that every small business owner can -- and should -- master. As the face and voice for your business, it’s important to communicate clearly and confidently while positioning yourself as the subject matter expert. Public speaking may come naturally for some people, but for many, it’s a source of anxiety and fear. Join us in this fast-paced, safe and judgment-free learning environment to hone your public speaking skills, overcome your fears and learn the quick, easy tips for delivering memorable presentations that lead to marketing success.

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145-489. Advanced Marketing Strategies. (1.3 Credits)

Master the advanced marketing strategies designed to take your small business from start-up to explosive growth! Develop your action plan as you explore beyond the basic strategies like inbound marketing, lead conversion, customer relationship management (CRM), public speaking, video marketing, book self-publishing, public relations, media engagement (TV) and more. Topics may change as other innovative, cutting-edge strategies are identified. If you’re serious about taking your small business to the next level, come ready to learn from marketing experts who can help turn classroom learning into real-world action!

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145-490. Create Your 90-Day Action Plan. (0.9 Credits)

Learn how to turn your long-term business plan into a short-term 90-day action plan! Work with a small business coach individually and in small groups to establish your long-term strategic goals, set priorities/deadlines, determine key performance indicators and develop the critical systems you need to reach your goals. After completing this course, be sure to attend 145-491 Action Plan Update Sessions scheduled every 90 days (March, June, September and December) to keep your 90-day action plan updated and your small business on track! Completion of the WCTC Small Business Certificate prior to attending this class is highly recommended, but not required.

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145-491. Action Plan Update Sessions. (0.4 Credits)

Attend action plan update sessions offered exclusively to entrepreneurs who have attended the 145-490 Create Your 90-Day Action Plan course and created an initial 90-day action plan. Action plan update sessions are offered every 90 days (March, June, September and December) to help keep your 90-day action plan updated and your small business on track! Be sure to register for each session individually and stay connected with your small business coach between sessions by participating in regularly scheduled conference calls. Remember, passion without action is just a hobby!

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145-494. Small Business Sales Skills. (1.3 Credits)

Acquiring dynamic, results-oriented sales skills is critical to the success of every entrepreneur. Unfortunately, many entrepreneurs fail to recognize this until it is too late...and they are out of business. Turning prospects into satisfied customers is the name of the game. In this course, you will learn the creative strategies and techniques you need to effectively sell your products or services and how to prospect for customers, professionally present your offer, and expertly position your product or service to close the sale. Don't miss this opportunity to learn the ropes from the pros, why selling the right way is the only way, and how to quickly acquire the skills you need to sell against the competition... and win!

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145-497. eBay: Selling Basics. (0.7 Credits)

If you've been buying on eBay and want to learn how to sell, or simply pick up new tips, this is the right course for you. In this course, you'll learn how to open a Seller Account, do research and create Listings, improve your Listings with better descriptions and photography, set pricing, open and use a PayPal account, monitor your Listings and complete transactions. If you've always dreamed about selling on eBay, but never knew where to begin, don't miss this opportunity to learn the basics and take your first step towards mastering eBay. Text required, but may only be purchased by students officially registered for the course.

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145-498. eBay: Beyond the Basics. (0.7 Credits)

If you've been occasionally selling on eBay and have mastered the basics, this course will help you move beyond the basics. In this course, you'll learn how to start and/or grow an eBay-based business, choose the right Listing format, create compelling Listings, use eBay Listing Tools, market your eBay business, manage your Listings, pack and ship inventory, process online payments using PayPal and more! This is your opportunity to learn how to get the most out of your Listings and to harness the incredible business-building power of eBay. Text required, but may only be purchased by students officially registered for the course.

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