Marketing

Marketing Associate of Applied Science Degree

Program Code: 10-104-3

For more information: wctc.edu/marketing

Marketing plays a fundamental role in business by creating, communicating and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals. Develop skills in advertising, customer service, communication, sales and strategy. Explore the latest trends and technology in digital and experiential marketing.

The minimum required course grades and program grade point average (GPA) for students under this catalog are:

Core Courses = C
General Studies Courses = C
Program GPA = 2.0

Build your degree along a career pathway.  

Start with a couple of courses or an entry-level credential to enter the job market in your area of interest, then continue with higher credentials on your educational path for job advancement and higher wages.

Related Certificates you can earn along the way:

• Entrepreneurship Technical Certificate
• Social Media Marketing Technical Certificate

Program Outcomes

1.  Develop strategies to anticipate and satisfy market needs.
2.  Promote products, services, images, and/or ideas to achieve a desired outcome.
3.  Evaluate information through the market research process to make business decisions.
4.  Prepare selling strategies.

Critical Life Skills

To help our students prepare for success in a workplace and society that is increasingly global, multi-cultural, and collaborative, all students are given opportunities to develop and demonstrate Critical Life Skills, both in and out of the classroom. The following Critical Life Skills are learning outcomes for WCTC students.

• Communication: Demonstrate appropriate communication.
• Critical Thinking/Problem Solving: Demonstrate critical thinking skills to analyze situations and solve problems.
• Relationships: Demonstrate effective interpersonal skills.
• Self-management: Demonstrate responsible and respectful behavior.

Listed below are the required courses for this program.  An Academic Advisor can help you develop your program plan and select the term and course schedule that works best for you.